BASELINEBODY PRESS KIT
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Website: https://baselinebody.app
Press page: https://baselinebody.app/press
Contact: press@baselinebody.app


ONE-LINER
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Mobility, strength, and breathwork in one app. Press start. The system does the rest.


BOILERPLATE
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BaselineBody is a daily health app for iPhone that handles your baseline body work: mobility, strength, and breathwork in one session, built for you automatically. There is nothing to choose, plan, or browse. You open the app, press start, and the system builds your session based on evidence-based minimum effective doses. No account needed. No equipment needed. $9.99 USD/year. Launching May 2026.


STORY ANGLES
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The health app that doesn't make you choose your workout.
No library, no plans, no browsing. You open it, press start, and the system decides. It's built on the idea that every fitness app you've abandoned failed for the same reason: choosing is exhausting.

The fitness app that tells you when to stop, not when to start.
Every exercise in BaselineBody has a researched minimum effective dose. Hit it and you're done. The science says short and frequent beats long and rare. BaselineBody is built around that.

The fitness app that costs less per year than most charge per month.
A breathwork app costs ~$130/yr. A mobility app costs ~$108/yr. A bodyweight app costs ~$80/yr. BaselineBody includes all three for $9.99/year. No VC funding, no servers, no bloated team. That's the actual price.

The fitness app that removed everything.
No streaks. No leaderboards. No notifications. No social features. No workout library. No account. BaselineBody stripped out every engagement mechanic the industry relies on and shipped something that just works.


KEY FACTS
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What:        Mobility, strength, and breathwork in one app. Each session type takes under 20 minutes.
For:         Adults who want to move daily but don't want to manage a fitness routine. People who've downloaded fitness apps before and quit within a month.
Platform:    iPhone (launching May 2026)
Price:       $9.99 USD per year. The average fitness app charges $10+ per month.
Philosophy:  Every exercise is informed by a researched minimum effective dose. Health should be a quiet background state, not a project you manage.
Research:    Informed by peer-reviewed studies in Nature Medicine, The Lancet Public Health, and Sports Medicine.
Privacy:     No accounts, no ads, no data sold. Works offline. No equipment needed.
Integration: Reads and writes to Apple Health. Adapts sessions based on recent training activity.


KEY NUMBERS
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71   exercises with researched minimum effective doses
6    configurable breathwork protocols with binaural beats, ambient sounds, and narration
<20  minutes per session type
$9.99 USD/year vs $120+ USD/year industry average
0    accounts, ads, or data sold
4    peer-reviewed studies cited (Nature Medicine, The Lancet, Sports Medicine)


RESEARCH
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Short bursts of activity reduce mortality by 40%
Stamatakis, E. et al. (2022). Nature Medicine, 28(12), 2521-2529.
https://doi.org/10.1038/s41591-022-02100-x

Minimal-dose resistance training improves strength and function
Fyfe, J.J. et al. (2022). Sports Medicine, 52(3), 463-479.
https://doi.org/10.1007/s40279-021-01605-8

Brief bouts of activity cut cardiovascular risk
Ahmadi, M.N. et al. (2023). The Lancet Public Health, 8(10), e800-e810.
https://doi.org/10.1016/S2468-2667(23)00183-4

Lower doses are enough for sedentary populations
Behm, D.G. et al. (2023). Sports Medicine, 54, 289-302.
https://doi.org/10.1007/s40279-023-01949-3


INCLUDED ASSETS
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app-icon-1024.png       App icon (1024x1024). Please use as provided. Do not modify, recolor, or add effects.
*.PNG                   App screenshots (raw, no marketing overlays)


PRESS CONTACT
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press@baselinebody.app
For review builds (TestFlight), interviews, or additional assets.
